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Monday, July 23, 2007
 
Connecting Emotionally With Gamers
6:00 AM | Cord Kruse | Comment on this story

In a recent GameDaily BIZ article Bioware's Ray Muzyka, Chief Executive Officer of BioWare, and Greg Zeschuk, President of BioWare, talk about creating games that connect emotionally with gamers rather than just wow them with eye popping graphics. The two discuss their efforts with games such as Baldur's Gate 2 and the upcoming Dragon Age.

When we created Baldur's Gate we were determined to connect emotionally with our fans using characters measuring sixteen pixels tall; fast-forward ten+ years and with games like Mass Effect and Dragon Age, we're now developing realistic and incredibly compelling characters in full high-definition. We believe the games industry is poised to truly take advantage of the opportunities that advancing technology affords. Based on our industry's increasing ability to emotionally connect with our fans, we fully expect that video games will establish themselves as a true art form.

At BioWare we've made it our mission to develop the best story-driven games in the world, and we've spent the last 15 years honing our craft as we strive to deliver the most compelling entertainment possible. We've always enjoyed hearing the many debates about the value of gaming and the disagreement as to whether games could truly be called an art form. We've personally seen a number of games that have touched and inspired us - some that our teams have developed, and others developed by groups like Square Enix, Blizzard, Bungie, Nintendo, Capcom, Konami and others. Many gamers tell stories of the strong emotions they've felt at various times during the Final Fantasy series (Final Fantasy VII being one particularly poignant example), as well as Resident Evil, Metal Gear Solid, Zelda, Deus Ex, Halo, Starcraft and Warcraft.
To read the rest of the article click on the link below.

GameDailybiz: Connecting Emotionally With Gamers


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