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Thursday, June 21, 2007
 

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In-Game Advertising Coming To Enemy Territory: Quake Wars
6:00 AM | Cord Kruse | 7 comments

A blog post on the Enemy Territory: Quake Wars website explains the recently announced decision to include in-game advertisment in the upcoming first person shooter. The inclusion of ads is an attempt to cover Splash Damage's costs of continued support of the game for years to come in the form of persistent stats servers, updates, improvements, and the community site.

To help cover this level of on-going support without passing the costs on to the gamer, ETQW will feature appropriate advertisements in select locations of our levels. The ads aren't intrusive and you won't have to interact with them; they'll just be part of the normal environment. In fact, there are some places it's quite odd not to have an advertisement - the sides of container trucks, for example. Great care is being taken to ensure that all our ads are appropriate for the game world and we have absolute approval rights in this area. If it's not appropriate or it's distracting, it won't go in.

The company providing the ad system does not and will not store any personal information or data that otherwise can be used to identify you. All they track is if and how long you look at the advertisements.
To read the rest of the explanation follow the link below.

Enemy Territory Quake Wars: A Word About In-Game Ads
Aspyr Media
Enemy Territory: Quake Wars (don't use)


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Archives  News  In-Game Advertising Coming To Enemy Territory: Quake Wars