Examining EA's Return To Macs
6:00 AM | Cord Kruse | Comment on this story
Macworld's Peter Cohen has posted a new Game Room blog article examining Electronic Arts recent announcement of six new Ciderized Mac game titles, which include Need for Speed Carbon, Command and Conquer 3 Tiberium Wars, and Battlefield 2142. Cohen analyzes the overall impact of the announcement on Mac gaming and Transgaming's status.
This is a sea change for gaming on the Mac, as those conversions produced by other publishers often take months or a year or more to see the light of day. That’s relegated the Mac to “also ran” status as a gaming platform—people who want timely releases own PCs or, increasingly, video game consoles, and leave the Mac to iLife applications, pro apps and Web surfing. Read the full article at the link below.
Macworld's Game Room: Ups & Downs Of EA's Return
EA counts its annual revenue in the multiple billions of dollars, so directly involving itself in the comparatively small Mac gaming market is no big deal from a dollars-and-cents perspective. But it is a big deal for Mac gaming as a whole—a company with the marketing muscle of EA could certainly make a big difference in changing the visibility of the Macintosh as a valid gaming system. If nothing else, it’ll be great to see Mac versions of these games ride the momentum of EA’s marketing push for their non-Mac counterparts.
On the other hand, EA’s size makes me a bit nervous. The Mac platform will be just one more that EA supports, and a small one at that. What if EA has unrealistic expectations for how many Mac game units it sells?
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