7:23 AM | Cord Kruse | Comment on this story
Macworld recently posted an interview with PlayFirst's Brad Edelman about the casual game company's success selling titles to Mac gamers. Edelman also discusses the recently released Playground SDK, a new game creation tool designed for Mac and PC.
“We have a much higher conversion rate on our Mac demos than we do our PC demos,” PlayFirst CTO Brad Edelman told Macworld. The conversion rate compares the number of people who download a game’s demo and then buy it. Edelman said that Mac conversion rates are two to three times what they are on the PC.Follow the link below to read the rest of the interview.
Macworld: Playfirst Finds Success With Mac Gamers
“I think Mac users are hungry for quality casual games,” Edelman said. “They’re also looking for something that works well on their system, and they may not have the latest and greatest hardware.”
Most of PlayFirst’s focus has been on electronic distribution — their games are available for download and purchase on their own site, as well as a number of “portal” sites that offer casual games. But PlayFirst has recently begun to make a push into retail stores.
“We’re just getting in to Apple stores now,” said Edelman. “Diner Dash should be showing up real soon.”
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