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Friday, February 16, 2007
The State of Apple and Gaming
10:56 AM | Cord Kruse | 9 comments

CNET News recently posted an article examining the current status of Macintosh gaming and changes Apple could make to encourage more gamers to consider Macs. The article features commentaries from industry notables such as Aspyr's Glenda Adams and Al Schilling of Macsoft.

But Apple, despite having the horsepower to satisfy those gamers with products like the Mac Pro, doesn't need that category as much as the rest of the PC world, Baker said.

"That segment is profitable to (Windows) guys because they don't have a solid way to make themselves profitable in the low-end market," Baker said. "But Apple is more profitable off the bat. They don't have to go searching for those smaller niches, their main niches are already relatively profitable."

And with most of the growth in the market heading to the consoles, that might not be a terrible stance, Baker said.

Still, game developers naturally believe that if Apple took a few steps to improve game performance and availability on Macs, the company's market share would grow, encouraging more developers to create titles for the Mac, thereby attracting more gamers, and so on.

"I think if they dug into it," Aspyr's Adams said, "they'd make the connection that a good thriving Mac gaming market would help their market share."
Click on the link below to read the full article.

CNET News: Apple Still Quiet on Game Strategy

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