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Friday, February 16, 2007
EA Mobile Interview, The Sims On iPod?
10:56 AM | Cord Kruse | Comment on this story

In a recent Gameindustry.biz interview EA Mobile's Javier Ferreira discussed the company's successful collaboration with Apple to bring games to the iPod. The interview also covers future projects with the iPod and iPhone, including the possibility of key EA properties like The Sims making their way to Apple handheld hardware.

The publisher has enjoyed success with titles such as Mahjong, Tetris and Mini Golf on the market-leading entertainment player, with future projects on the highly-anticipated iPhone expected to be announced shortly.

Speaking to GamesIndustry.biz at 3GSM in Barcelona, Ferreira said, "As the iPhone comes to the mobile space it's an exciting opportunity for us. It's a marriage made in heaven.

"For us, fundamentally, we love new platforms, we love new ways of playing and new ways growing the market."

With EA's Mitch Lasky recently revealing the company is in talks to develop games for the iPhone, the publisher clearly sees another opportunity to expand its gaming reach. And although titles deemed 'casual' are only currently available for the iPod, it won't be long until some of EA's key brands appear on Apple's hardware.

"The more devices that people can play on, the better. You'll see people play The Sims on the Xbox, the PC, their iPod and then the mobile phone," Ferreira said.
Head over to the site below to read more.

GamesIndustry: EA and Apple "A Marriage Made In Heaven"

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Archives  News  EA Mobile Interview, The Sims On iPod?