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Wednesday, February 14, 2007
Apple TV on Gaming
9:29 AM | Cord Kruse | 2 comments

In a recent Wired Game|Life interview PopCap Games' Greg Canessa discussed his move from general manager of XBox Live Arcade to working with the casual games company. Interestingly Canessa mentions Apple TV when listing the devices which will feature PopCap titles in the future.

Apple TV is a device which allows users to wirelessly play all their favorite iTunes content from Mac or PC on a widescreen TV, including movies, TV shows, music, photos and podcasts.

G|L: So what exactly will you be doing for PopCap?

GC: I will help proliferate their titles on other consoles. Itís a broad in scope role. It encompasses everything from vision and strategy to execution and marketing. It will all be part of my group and charter. Business development will be part of that as well. It will be about taking the stable of franchises and games out of PopCap's studio and adapting, customizing it for different platforms -- adding multiplayer, new play modes, HD, customizing the user interface and display for Zune, ipod, Apple TV, Nintendo DS, PSP.

G|L: Where do you see the casual games market in the next five years?

GC: Casual games, gaming in general, will continue to penetrate into the psyche of the mass market public. We ainít seen nothing yet in terms of where itís going to be in the next couple years. More and more soccer moms and grandmas will play. Itís going to continue to grow into non-core demographics. This is relevant as it pertains to devices that are not currently earmarked as gaming devices: mobile, set-top boxes, Apple TV, MP3 players and other devices in the home that will reach the non-gamer -- people who donít think they want to play.
Follow the link below to read the entire article.

Wired Game|Life: Greg Canessa Interview

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