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Tuesday, January 23, 2007
Former MacPlay Cottam Talks Casual Games
7:58 AM | Anthony Wang | Comment on this story

Gamasutra has posted an interview with Mumbo Jumbo's CEO Mark Cottom, formerly of MacPlay. They discuss the reasons behind stepping away from AAA game titles and developing casual games instead, game development, publishing, and the general state of casual gaming.

GS: Okay! Well, my next question was along the lines of 'How do you sell these retail games without the immediate demo exposure,' but what you're telling me is that your basis for publishing these games is based on brand recognition already existing. Is that accurate?

MC: That's correct. It certainly was how we launched the casual game category into retail, by bringing the top brands to market. And what we found was that there really were two distinct buyers. There was a buyer that was comfortable going online, downloading a file and paying for it over the Internet, and then there was another customer that was still not comfortable playing games over the Internet. The consumer may have become aware of it coming out on the Internet, or through the recommendation of a friend, but they were not really an online customer. We still get a tremendous amount of mail delivered by post; handwritten letters from customers that donít have access to the Internet or don't know how to download a file, but who want more of the games that they've been able to find at Wal-Mart, Target or Best Buy. We still see that although the world's becoming more connected, there's a huge part of the population that is not, or doesn't feel comfortable downloading content and transacting over the Internet.

Please follow the links below to learn more information.

Gamasutra: Interview
Mumbo Jumbo

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Archives  News  Former MacPlay Cottam Talks Casual Games