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Thursday, September 7, 2006
 

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Blizzard's Rob Pardo Discusses WoW's Success
7:38 AM | Cord Kruse | Comment on this story

Gamasutra has posted a breakdown of a speech from Blizzard Entertainment's Vice President of Game Design, Rob Pardo. His keynote speech at the Austin Game Conference delves into the reasons for the overwhelming world wide success of World of Warcraft, focusing on key decisions and management techniques.

Pardo listed a number of specific trade-offs that World of Warcraft had been forced to make. One was in terms of system requirements, and an artistic style that was not in line with the hyper-realistic trend of games like Crysis, for instnace. "We would rather have lower system requirements to reach a broader market. This means having a stylized art style that is resistant to looking dated" even as hardware becomes more powerful.

"That generates lots of negative press," Pardo admitted. "Our screenshots are never going to compare to something like Crysis. Crysis-level graphics are easier to market, and developers like to make that kind of art. Plus the press likes it. But ultimately, I think we're proven that the gameplay is really what matters, and if you have cool stylized art, that's enough."
The full article can be read at the link below.

Gamasutra: Rob Pardo Interview
Blizzard Entertainment
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Archives  News  Blizzard's Rob Pardo Discusses WoW's Success