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Wednesday, September 6, 2006

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World of Warcraft Conquers The World
6:56 AM | Cord Kruse | Comment on this story

A new New York Times article examines Blizzard Entertainment's World of Warcraft, the company's worldwide MMORPG success story. Offering comments from players and Blizzard representatives, the feature examines the formula which has managed to capture the imagination of both casual and hardcore gaming enthusiasts.

There were massively-multiplayer games before World of Warcraft, just as there were MP3 players before Apple ’s iPod . Like the iPod, World of Warcraft has essentially taken over and redefined an entire product category.

“I think the real key to WOW’s success has been the sheer variety and amount of things to do, and how easy it is to get into them,” said Kim Daejoong, 29, a doctor of traditional herbal medicine in Iksan, Korea, who had traveled to Seoul for one of (his guild's) regular in-person sessions.

“Hard-core gamers will play anything, no matter how difficult it is,” Mr. Kim said. “But in order to be a mainstream game for the general public, it has to be easily accessible, and there have to be lots of things for you to do, even alone. What WOW has done better than other games is be able to appeal to both audiences — hard-core players and more casual players — all within one game and bring them together. That’s why you’ve seen people all over the world get into the game.”

The full article is available at the link below.

The New York Times: World of Warcraft Seizes The Globe
Blizzard Entertainment
World of Warcraft
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