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Archives  News  Games Industry is Failing Women, Says EA  


Tuesday, August 22, 2006
 
Games Industry is Failing Women, Says EA
11:33 AM | Eddie Park | 6 comments

An interesting article by the BBC currently circulating in the games community centers around some statements made by EA's Chief Operating Officer David Gardner. Speaking at a conference in Edinburgh, Gardner stated that the games industry continues to fail the female market, noting that 40% of teen girls play games, compared to the 90% of teen boys that currently play.

He added that tapping the demographic could add a billion dollars to sales, noting franchises popular with females such as the movie Titanic and the game series The Sims, both of which hold record-breaking sales.

The Sims is really a game about relationships - and that's what girls want - they want relationships, they want to be able to chat.
Gardner went on to state that several EA creative studios are run by women, and that investing in new talent would be a critical step in accessing the female demographic market.

BBC - Games industry is 'failing women'


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Archives  News  Games Industry is Failing Women, Says EA