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Wednesday, August 9, 2006
 
TransGaming To Shut Out Mac Publishers?
10:29 AM | Tuncer Deniz | 36 comments

A recent article at The Mac Observer by Brad Cook sheds a bit more light on how TransGaming's Cider could cause a paradigm shift in the Mac gaming market. In case you missed the announcement last week, Cider is a new wrapping technology that allows Windows games to run on Intel Macs without the need for massive time-consuming ports.

According to the article, TransGaming has no plans to license Cider to companies such as Aspyr or MacSoft, instead dealing directly with PC publishers.

Here's a quote:

With such current Mac publishers as Aspyr and MacSoft typically spending months to bring games to the Mac, Mr. State said: "We imagine that they are re-evaluating their business models. Our technology does revolutionize how games are brought to the Mac, which we believe will result in a paradigm shift in the Mac game publishing landscape." He added that TransGaming has no plans to license Cider to other companies, but "we are always open to discussion."
The implications are far reaching and could have a dramatic impact on Mac gaming if Cider is used by publishers such as UbiSoft, Electronic Arts, and Activision, shutting out the Mac publishers such as Aspyr and MacSoft. One of the things that concerns us is that most PC publishers do not know the Mac games market, how to market to it, provide good technical support, etc.

For more on this interesting article, follow the link below.

TMO Reports - TransGaming Talks Cider
TransGaming


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