Glenda Adams Discusses Mac Gaming
7:02 AM | Cord Kruse | 93 comments
A recent Business Week article examines the past and present of Mac gaming and suggests Apple should consider creating games of its own to reinvigorate the market. A large portion of the article is devoted to comments from Aspyr Media's Glenda Adams, discussing everything from Apple's level of focus on gaming to the impact of Boot Camp.
How many Mac developers does Aspyr have? Five who work full time. That's it. Why so small a team? Because, as Aspyr's Director of Development Glenda Adams told me, a successful Mac game might sell 50,000 units. It physically hurt my head to hear so low a number. My first question after hearing it was, "How do you do this profitably?" Her reply: "It's always been a razor-thin kind of thing."The rest of the article can be read at the Business Week site listed below.
Business Week: Apple Needs To Get Its Game On
Turns out, Mac users aren't really into games. That, or they just don't think of Macs as the machine they turn to for gaming. It's strange, since Macs have always been generally better at graphics, producing animation, editing sound, and so on. It would seem the Mac would be an ideal gaming environment. And yet the market indicates otherwise.
Maybe Apple's user base just isn't fully aware of great games that are now available for the Mac? Sure, there are games to be found at the Apple store, prominently displayed in the software section. But does Apple market the Mac as a gaming machine? Adams says it should. "The biggest thing that Apple could do is educate its users," she says. "Apple's message is so closely tied to iTunes and iLife and the iPod and these are all great selling points. We have a great relationship with Apple and they help us get the games ready. But we really need the users to meet us halfway, and only Apple can make that happen."
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