December 13, 2017
Archives  News  Elite Force Contest, Media Blitz  


Wednesday, October 25, 2000
 

Click to enlarge
Elite Force Contest, Media Blitz
4:16 PM | Michael Eilers | Comment on this story

Activision has an amazingly aggressive media campaign in store to promote their Star Trek shooter Voyager: Elite Force, with a media blitz that rivals the release hype generated around Diablo II or Quake 3 Arena. The game will be hyped via Web, print, television (an almost unheard-of extravagance for non-console games) and even as a movie trailer shown before popular Fall releases, in an aggressive tie-in between UPN, Paramount and other companies to promote Voyager's last season on television.


In addition to this promotion, Activision is running a sweepstakes with a grand prize package that promises to immortalize a Star Trek fan and three friends in an upcoming Trek-based title. Here is an excerpt from the press release:

Star Trek® fans now have the chance to be immortalized forever (along with three of their closest friends) in Activision, Inc.'s (Nasdaq: ATVI) next Star Trek game when they enter the Star Trek: Voyager®: Elite Force™ Sweepstakes. Beginning now through December 31, 2000, gamers can log on to www.startrek.com or send in an entry to enter a random drawing to win a Grand Prize package that includes a trip for four to Hollywood, CA. The Grand Prize winner also will receive a cameo appearance in Activision's upcoming Star Trek game, along with walk-on roles in the game for three of his/her closest friends.


To support this exciting sweepstakes offer, Activision has joined forces with Paramount Pictures Television Group, and United Paramount Network (UPN) to cross-promote the sweepstakes creating a combined partner multi-million dollar advertising and promotion blitz. The sweepstakes message directs viewers to "Tune in to the Final Season of Star Trek: Voyager on UPN" and encourages consumers to enter the "galactic" sweepstakes. The joint advertising efforts of the three partners include:


National In-Theater Advertising – A Star Trek: Voyager Elite Force Sweepstakes promotional spot will be seen by more than 13 million viewers in over 3500 theaters nationwide during the month of November, 2000.


TV Advertising – A nationwide broadcast TV campaign promoting the sweepstakes and "Final Season of Star Trek: Voyager on UPN" will air on UPN during the 4th Quarter, 2000.


Point of Purchase Materials – The Star Trek: Voyager Elite Force Sweepstakes will be featured on a variety of in-store sweepstakes displays in participating retailers nationwide from mid-September through December.


On- and In-Pack Promotion – A special foldout sticker promoting the sweepstakes contest will be seen by consumers on each copy of the Star Trek: Voyager Elite Force game.


Internet Campaign – Activision and StarTrek.com will host banner ads on their web sites linking traffic directly to the sweepstakes page for sign-ups.


The grand prize random drawing will take place on, or around Monday, January 15, 2001.

Be sure and sign up for your chance to become a "red-shirted Ensign" in a future title. Star Trek Voyager: Elite Force for the Mac OS is progressing extremely well and should be on shelves in November, published by Aspyr Media.

Aspyr: Elite Force, Livin' Large Final Candidate
First Look: Star Trek Voyager: Elite Force
Star Trek.com
Aspyr Media
Raven Software
Westlake Interactive
Star Trek Voyager: Elite Force


Other Mac Games News for Wednesday, October 25, 2000

• Elite Force Contest, Media Blitz4:16 PM
Rogue Spear, Driver Status3:40 PM
Dark Sector for Mac?3:06 PM
MacDemos Launch2:33 PM
MacCentral on SafeCracker2:22 PM
Voodoo4 PCI Arrives, First Impressions2:18 PM
Gloomveil Updates1:59 PM
Super Bombad Screens at IHoM1:52 PM
Tanks of Terror Update1:05 PM
MBD Special on King of Dragon Pass12:55 PM
GraphSim on Baldur's Gate Fix9:47 AM
Potions Pack for Baldur's Gate9:35 AM
Gathering of Developers Mac Update9:33 AM
Quake 3 Fortress Update Soon7:52 AM
Apple Releases New GameSprockets7:29 AM
Roger Wilco 1.0b4 Released7:24 AM
 
View all of the Mac games news for Wednesday, October 25, 2000 on one page

Mac Games News for Tuesday, October 24, 2000

3dfx Denies Nvidia Buyout4:32 PM
Tomb Raider: Chronicles Teaser Movie2:52 PM
Tropico Character Highlight11:53 AM
3dfx Offers $50 Rebate on Voodoo 511:46 AM
THQ/Volition Spotlight11:41 AM
OS X Native Assault Updated11:38 AM
Daria's Inferno Ships11:32 AM
Mac Flight Sim Round-Up10:13 AM
More on Bungie Online Community Plans7:56 AM
UT Assault Bonus Pack7:44 AM
 
View all of the Mac games news for Tuesday, October 24, 2000 on one page


Recent Mac Games News

Monday, October 23, 2000
Friday, October 20, 2000
Thursday, October 19, 2000
Wednesday, October 18, 2000
Tuesday, October 17, 2000


Search for other Mac games news stories or browse our Mac Games News Archive.



Archives  News  Elite Force Contest, Media Blitz