Next Generation: Why is the Entertainment Software Ratings Board under constant fire? The full interview is available at the link below.
Patricia Vance: "There are people who just don't believe in self regulation. They don't believe that an industry can regulate itself, even though there are plenty of examples of successful regulatory bodies out there, including the film business.
"But consumers aren't the ones complaining. Parents with kids between the ages of 13 and 17 as well as parents with kids between the ages of three and 14 heavily rely on the ratings and find them to be effective. We have plenty of research to show that.
"There is nothing broken in the ratings system. It works well both in providing consumers with information on which to base an educated purchase decision. It also enforces numerous guidelines that the industry has adopted and when we believe that our guidelines have been violated we follow enforcement and corrective actions along the lines of what we did this summer with Hot Coffee and Grand Theft Auto.
"Then, there are some people who have ulterior motives whether they be political or business motives like in the case of PSV, which is a for-profit entity which would like to create a business based on ratings services."