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Thursday, November 3, 2005

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America's Army Winning the Mindshare War
7:51 AM | Anthony Wang | 4 comments

GameSpot has an article about America's Army success in gaming and in the developer's wallet. The article discusses the future graphics engine upgrade to Unreal 3, and how low costs of development is surging new improvements into America's Army. Also, there are statistics of the game's influence on current military cadets and recruiting. The future looks bright for this military campaign.

That $2.5 million per year has bought the Army 60,000 daily visitors to the game's Web site, 29 million game downloads since launch, and 6.1 million active users. Wardynski uses "cost per person hour" as a metric for the effectiveness of America's Army as a marketing tool: How much does it cost to put the Army's brand in front of someone for one hour? The game delivers a cost per person hour of 10 cents, versus $5 to $8 for TV.
Don't get too close to the recently released version of America's Army, if all goes well, there should be a new one coming along wih substantial enhancements in the next few months. For now, click on the links below to read the article and learn more information.

Gamespot: America's Army Article
U.S Army
Epic Games
America's Army: Special Forces 2.4

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