Next Generation Interviews Glenda Adams
8:33 AM | Anthony Wang | Comment on this story
Next Generation has posted an interview with Glenda Adams, using the company she works for, Aspyr as an example to how other companies share the same challenges and opportunities of operating in the Macintosh gaming market. The article focuses on game selection from PC to Mac, another look at the impacts of the Intel switch, the Mac market environment, development obstacles, and marketing strategies. With the influx of Macintosh influence over the past few years and the hype over the switch to Intel, the Mac gaming market will hopefully flourish.
Here is an excerpt from the article:
"There are probably around 30-40 Mac games released a year, compared to the hundreds for the PC," explains Adams. "Other than small developers who could move simpler games to the Mac themselves, the biggest opportunity in the Mac market is for AAA games publishers from the PC to work with an existing Mac developer/publisher like Aspyr to try to get their game on the platform as close to the PC release as possible. Obviously catching the same marketing and PR buzz from the PC can help a Mac game's sales."To read the full article or to learn more information, follow the links below.
Next Generation: Interview
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