MTV To Break New Ground with Games Division
9:31 AM | Jesse Brauning | Comment on this story
MTV, long known for bringing a fresh breath of air to whatever corner of the media that they touch, be it music, television, or movies, has now expanded into another dimension with the creation of a new division: MTV Games. Their plan? Coordinate their media efforts in a new way.
MTV Games will market a diverse slate of releases to core gamers and casual gamers alike, with unparalleled audience reach via broadcast platforms including MTV, MTV2, mtvU and others, online portals, wireless applications, outdoor platforms, MTV Films, and much more. MTV Games will also partner with publishers to sell in-game advertising, collaborate on game soundtrack development, and develop complementary television programming.The first effort? A partnership with Midway Games to release "L.A. Rush", an arcade racing game done a la "Pimp my Ride" - complete with collaboration with the people behind the TV show. And look for more publisher partnerships in the same vein coming soon. The question is, will any of this ever reach the Mac? Only time will tell.
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MTV Games Announcement
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