World of Warcraft In China
10:17 AM | Eddie Park | Comment on this story
Azzor's World of Warcraft site has posted an interesting feature on the China branch of the MMORPG World of Warcraft. Handled by a local company called 9city Interactive, China's WoW boasts over 2 million accounts, 96 servers, and queues that reportedly exceed over a 1000 players.
The feature also takes a look at the MMORPG market in China in general, noting successful titles that Western gamers have probably never heard of before:
The Chinese market is dominated by Legend of Mir II (or Legend2 for short). A historical mythical battle adventure MMORPG, Legend2 is "virtual China". Averaging 600,000 concurrent users online (and sometimes more than a million), the game has dominated the Chinese MMORPG scene for the last three years. Legend2 now has over 20 million subscribers, and has been able to trounce all would-be competitors who have attempted to overthrow its top rung as a Chinese MMORPG.Other topics include speculation on WoW's success probability in China, differences in the Chinese version, and marketing strategies.
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