Stubbs Gets Merchandising Deal
9:44 AM | Tuncer Deniz | Comment on this story
Aspyr Media today announced a deal with JIN Worldwide Licensing Management to exclusively represent its highly anticipated original video game property, Stubbs the Zombie in Rebel Without a Pulse for global merchandise licensing programs. Under the contract, JIN Worldwide will be responsible for the development of licensing programs for Stubbs the Zombie merchandise, including mobile content, collectible figures, Halloween costumes, apparel, and other categories popular with the game’s key demographic of 17-36 year old males. This deal marks Aspyr’s entry into merchandise licensing and their first time working with a licensing agency.
Licensing programs for Stubbs the Zombie will encompass most major product
categories and will be developed to leverage the game’s appeal and connection to its players. Initiatives in various categories are sought including mobile entertainment content, collectible action figures, comic books and graphic novels, Halloween costumes, apparel, novelties and gifts, online retail, as well as sporting goods.
Stubbs the Zombie is currently being developed by Wideload Software and is scheduled to ship this fall for Mac, PC, and XBOX.
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