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Blizzard Offers Free StarCraft II Name Changes


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Posted 14 January 2013 - 04:29 AM

Blizzard Entertainment has added a free character name change to all player accounts for its sci-fi RTS, StarCraft II. The offering serves as an apology of sorts to players who were anticipating a promised paid name change service which the company quietly "deprioritized."

We owe you an apology. Some time ago, we communicated a plan to make a paid name change service available to players. We want you to be able to change your name in-game more freely, and do so as often as you like.

The small percentage of players who used the free name changes that we previously offered, the introduction of Battle.net Battle Tags, careful consideration of how character names will work with Battle Tags in the future, and our increasing focus on completing StarCraft II: Heart of the Swarm all contributed to us deprioritizing the Paid Character Name Change feature. The fact that we didn’t keep you updated when we deprioritized the feature was a mistake, and we aim to do a much better job of keeping you informed in the future.

We sincerely apologize for any inconvenience that the lack of name change options has caused anyone. We’ve definitely heard your passion for this subject, and we should have more information about a Paid Character Name Change feature shortly after the release of Heart of the Swarm. In the meantime, we’ve added a new free name change to all player accounts.

We’re planning to offer another free name change to all players when the new Clans feature goes live in the next couple of months, so don’t worry about removing your clan tag from your character name with this one. We will alert you to that when the time comes.

Visit the page below for more information.
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