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Telltale To Develop The Walking Dead, Fables Games

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Posted 18 February 2011 - 08:00 AM

In a recent interview on the Wall Street Journal's All Things Digital blog, Telltale Games' Steve Allison announced two new future game projects. The company has signed an agreement with Warner Bros. Interactive Entertainment to develop games based on Vertigo's Fables graphic novel and AMC's The Walking Dead horror mini series, itself based on a graphic novel.

With these new blockbuster titles coming soon, Allison said the goal is to produce a title that hits one million digital downloads, and thinks “The Walking Dead” could become a $20 million to 30 million franchise if all goes well.

However, licensing content from movie studios or other publishers has not always been a recipe for success. Steep fees and up-front guarantees have buried companies in the game industry in the not-too-distant past. ”‘See the movie, play the game’ doesn’t work anymore,” Allison acknowledges, “but the way we make content, it does.”
Read the full interview at the link below.
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