“We're making games for whatever platform makes sense,” explained J. Allen Brack, production director for WoW. “If you're looking at the Mac, there are certainly people who would not play World of Warcraft if there were no Mac client.”
While developers such as Blizzard recognize the Mac's casual reputation, World of Warcraft's success has proven the platform is just as viable for the hard-core crowd. More importantly, the Mac may prove even more influential than its PC counterpart, introducing formerly casual users to a new world of gaming.
After all, the days of Halo are now but a footnote in Macintosh history, but perhaps it is the casual gamer that will ultimately determine the platform's fate.
“We're making sure that we target games that fit really well for the Mac,” Gupta concedes. “We know that from a hardware perspective and from a performance perspective, we're not going to be able to do what a 360 or PS3 can do.”