has announced the launch of GameTree Online
, the company’s digital distribution portal for Mac video games. The service will provide consumers worldwide with the ability to purchase and download game titles from leading publishers, plus obtain game news, participate in promotional opportunities, and write game reviews. Continual updates are planned for the portal, introducing new titles from leading publishers and developers, presenting Mac consumers with a mix of strategy, action, sports, and family games.
In addition to offering global distribution for new game releases, GameTree Online will offer publishers and developers a channel to distribute their back catalog of games. Through the use of Cider emulation TransGaming plans to release titles that haven't yet made it to Mac, as well as enter into digital distribution agreements with publishers and developers owning popular Mac titles only available in select countries.
"Our GameTree Online launch marks the new age of Mac gaming around the world, and will make it easier then ever for Mac consumers to enjoy the games they love. We are expanding our current relationships with leading publishers and developers beyond Mac enablement, with our Cider Portability Engine, to offer our partners a global distribution strategy that meets the rapidly expanding consumer demand. This allows greater revenue generation opportunities for all parties,” commented Vikas Gupta, CEO & President of TransGaming Technologies. “Cider has quickly become the industry standard for Mac gaming and with GameTree Online we plan to release new titles regularly and establish our position as the leaders in Mac games digital distribution,"
Consumer access to video games through Internet download services has become a very popular strategy for both Windows-PC and console games in recent years. GameTree Online will now enable the Mac gaming community with comparable services, focusing on Mac games selection and global consumer access. The Mac user community has the highest broadband utilization of any desktop computer demographic, making the launch of GameTree Online a timely and logical step in the evolution of serving the Mac community.
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