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Will Wright Doesn't Trust Focus Groups


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#1 IMG News

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Posted 05 June 2008 - 04:41 AM

SPOnG recently posted an article featuring comments from game designer Will Wright on the relative usefulness of focus groups to decide which game concepts to pursue. If Wright and Electronic Arts had listened to early focus group reaction to The Sims the game would never have started a blockbuster franchise.

"That's when I learned not to trust focus groups," says Wright. "I'm more suspicious when somebody says, 'That's a great idea!' than when they start pushing back and say, 'That's a horrible idea!', because if they say it's a horrible idea, then I know it's unexplored territory.""

Will Wright is the innovator and he was speaking about initial focus group reaction to the idea of The Sims - it was uniformly negative. His reaction also speaks highly of Electronic Arts which, despite the negativity, supported the game and reaped the rewards.
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#2 charmin

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Posted 05 June 2008 - 05:55 AM

And next week, we can look forward to Will Wright prefers Colgate.
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#3 the Battle Cat

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Posted 05 June 2008 - 08:13 AM

Hey Will, trying to swallow a handful of razor blades is a horrible idea.  I hope that's not what playing Spore will be like.
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#4 Eric5h5

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Posted 05 June 2008 - 09:59 AM

View PostIMG News, on June 5th 2008, 06:41 AM, said:

His reaction is also speaks highly of Electronic Arts which, despite the negativity, supported the game and reaped the rewards.

I have to wonder if EA would do that these days, though.

--Eric

#5 charmin

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Posted 05 June 2008 - 10:08 AM

Thanks Eric - I'd not noticed the horrific typo until then.
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#6 Eric5h5

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Posted 05 June 2008 - 10:35 AM

Funny thing is, I still didn't notice it even when you said that and had to look three times.  Usually that stuff jumps right out at me....

--Eric