"That segment is profitable to (Windows) guys because they don't have a solid way to make themselves profitable in the low-end market," Baker said. "But Apple is more profitable off the bat. They don't have to go searching for those smaller niches, their main niches are already relatively profitable."
And with most of the growth in the market heading to the consoles, that might not be a terrible stance, Baker said.
Still, game developers naturally believe that if Apple took a few steps to improve game performance and availability on Macs, the company's market share would grow, encouraging more developers to create titles for the Mac, thereby attracting more gamers, and so on.
"I think if they dug into it," Aspyr's Adams said, "they'd make the connection that a good thriving Mac gaming market would help their market share."