Turns out, Mac users aren't really into games. That, or they just don't think of Macs as the machine they turn to for gaming. It's strange, since Macs have always been generally better at graphics, producing animation, editing sound, and so on. It would seem the Mac would be an ideal gaming environment. And yet the market indicates otherwise.
Maybe Apple's user base just isn't fully aware of great games that are now available for the Mac? Sure, there are games to be found at the Apple store, prominently displayed in the software section. But does Apple market the Mac as a gaming machine? Adams says it should. "The biggest thing that Apple could do is educate its users," she says. "Apple's message is so closely tied to iTunes and iLife and the iPod and these are all great selling points. We have a great relationship with Apple and they help us get the games ready. But we really need the users to meet us halfway, and only Apple can make that happen."