I railed on our rep about the increasing number of SKUs, it truly does feel like the Amelio days in regards to naming. Do I want the Performa 6230 or the 6360 or the 5200 or the 5215. The number of iPad SKUs is staggering, I mean the difference between the Mini 2 and the Mini 3 is the touch sensor. That's it. For 100 bucks. Don't tell me no damn fingerprint sensor costs close to that, that's a 50 bone differentiation at best. The are doing their damnedest to get the same SKU creep on the Macintosh line. While managing to eschew a computer that us old Mac grognards really would lust after.
But then us old grognards are not the bread and butter of Apple anymore. My wife is. They are hitting a multitude of price points with both iPads and Macintoshes for almost any budget. Apple has the logistical chops to support extended numbers of skus in a way they couldn't afford in the late 90s. I'm not sure Steve would be into the amount of SKU creep we have been seeing but it's certainly arguable that in the past couple of years we are finally seeing the true realization of Steve's vision of an appliance computer.