Posted 30 May 2014 - 03:35 AM
Remember how we had debates as to whether there'd ever be an xMac and arguments where put forth that Apple would never do it for fear of cannibalizing other Macs? Well... From a Macworld article from last year.
Tim Cook said:
Perhaps Apple was more concerned about this under Steve Jobs watch? There's probably still not an xMac coming down the pike anytime soon though.
In terms of cannibalization and how we think about this: I see cannibalization as a huge opportunity for us. One, our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it, and so we never fear it. We know that iPhone has cannibalized some iPod business, it doesn’t worry us that it’s done that; we know that iPad will cannibalize some Macs—it doesn’t worry us.
On iPad in particular, we have the mother of all opportunities here, because the Windows market is much, much larger than the Mac market is. And I think it is clear that it’s already cannibalizing some, and I think there’s a tremendous amount of more opportunity there and as you know I’ve said for two or three years now that I believe the tablet market will be larger than the PC market at some point and I still believe that. And you can see by the growth in tablets and the pressure on PCs that those lines are beginning to converge.
I think the other thing for us—maybe not for others but for us—is that if somebody buys an iPad mini or an iPad, and it’s their first Apple product, we have great experience through the years of knowing that when somebody buys their first Apple product, that a percentage of these people wind up buying another type of Apple product. If you remember what we had termed the “halo effect”, for some time with the iPod with the Mac, we’re very confident that that will happen and we’re seeing some evidence of that on the iPad as well.
And so I see cannibalization as a huge opportunity.
Alex Delarg, A Clockwork Orange said:
It's funny how the colors of the real world only seem really real when you viddy them on the screen.
the Battle Cat said:
Slower and faster? I'm sorry to hear such good news?
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