April 5, 2021
Make sure your apps are ready for iOS 14.5, iPadOS 14.5, and tvOS 14.5. With the upcoming public release, all apps must use the AppTrackingTransparency framework to request the user's permission to track them or to access their device's advertising identifier. Unless you receive permission from the user to enable tracking, the device's advertising identifier value will be all zeros and you may not track them.
When submitting your app for review, any other form of tracking — for example, by name or email address — must be declared in the product page's App Store Privacy Information section and be performed only if permission is granted through AppTrackingTransparency. You'll also need to include a purpose string in the system prompt to explain why you'd like to track the user, per App Store Review Guideline 5.1.2(i). These requirements apply to all apps starting with the public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5.
As a reminder, collecting device and usage data with the intent of deriving a unique representation of a user, or fingerprinting, continues to be a violation of the Apple Developer Program License Agreement.
Learn more about user privacy and data use
Whether only because Apple isn't the data behemoth Facebook is or not (information for Apple's SKAdNetwork is easily encountered when following through on 'more information' links) I laud this move. Competition is good.
Admins, please move if necessary/too off-topic. Thank you.
 this is the exact right forum for your post to be in. Carry on good sir. - tBC
Edited by the Battle Cat, 13 April 2021 - 12:31 PM.